Ahmed Elmalla
Ahmed Elmalla
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Is Bing Ads worth it ?

Is Bing Ads worth it ?

Nations are grouped in tiers based on World Bank's system for classifying national economies by income per capita. Tier 1 corresponds to the World Bank's list of high income nations and Tier 2 the upper middle income nations. Tier 3 includes all nations whose economies do not yet reach the Tier 2 level.

Tier 1 countries have the highest level of competition (because many advertisers target them), and usually the CPC is the most expensive. Tier 1 countries include, for example, the USA, UK, Canada, Spain and Sweden

Are Bing Ads worth it?

Bing Ads has less competition and cheaper CPC's.

Bing Ads uses a similar auction dynamic as the Google Ads auction, so the advertisers on Bing have numerous benefits from a lack of competition, such as better ad positions and cheaper costs per click

On April 30, 2019, Bing Ads was re-branded to Microsoft Ads. On August 5, 2019, Microsoft acquired PromoteIQ, a leading provider of vendor marketing technology to online retailers and brands.

Who uses Bing the most?

In the six months ending May 2022, the United States accounted for 29.22 percent of traffic to online search website Bing.com. China was ranked first, accounting for 30.52 percent of web visits to the platform.

 

What are the weaknesses of Bing?

Disadvantages of Bing Compared to Google

The main weakness that comes with using the Bing search engine for marketing purposes is that it's still used far less than Google. The reason for this is primarily because of brand familiarity.

But from my experience this isn't the only reason. Bings ads isn't transparent in their click reporting.

 

Reasons of using click tracking tools

It lets you look at the marketing data on a more granular level. It helps you optimize your marketing strategy. It allows you to monitor sales and provides data on your advertising campaigns. It is useful for social media marketing campaigns and email click tracking.

 

Who is ClickMagick for?

Clickmagick is a link tracking and monitoring software that helps digital marketers to track ads and focus on most profitable clicks

 

Why use ClickMagic?

Overall I would say, ClickMagick is the best all-in-one click tracking tool in the market. It's priced well and offers extremely flexible features compared to its competitors. If you want to know what aspects of your traffic generation you need to focus on, then using a good click tracking tool is crucial

 

My Experience 

I ran Bing ads for a couple of months and I used ClickMagic to track the clicks and their quality

Bing Ads are truly cheap, and can be profitable in certain niches, but there is a huge issue, there are many stories about Bing sending you tier 3 clicks (India, Indonesia, African countries) and charging you for them.

Bing Ads click quality

Don’t depend on Bing reports, it is Flawed. Again you must use ClickMagick to detect those tier 3 clicks. But my 2 cents once you notice tier 3 clicks in any campaign shut it down immediately.

And don’t waste your time with Bing support, many have tried to complain without positive responses, it seems that it is their policy.

Always use a limited budget of less then $5 /day, and quote low in the start of your campaign, and increase little bit everyday only for related keywords.

 

Try to limit keywords / campaigns to get a higher score which means cheaper clicks.

Eliminate mobile clicks unless you are collecting leads.

Never ever set “People searching for or viewing pages about your targeted location”, this is the door to being ripped off by Bing. This is the hidden door for useless tier 3 clicks.

Click Magic

Try to limit Ads in the UK at the beginning, they tend to click ads a lot without much benefit, Stick to USA only.

I revised all my campaigns, and it is shocking that even on my top campaigns, I see a very low traffic score, which means I wasted my money for tier 3 clicks from India, Thailand, Indonesia, and the Philippines. 

Bing UI

 

Bing UI shows 6 clicks from other locations, and my click magic tracking shows that they are from African countries, although my target countries don't include any tier 3 countries.


 

 

 

 

 

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